FCT Grocery Buyer Report

The Grocery Buyer FCT survey focused on the Supermarket and Grocery Buyer category, with over 2,100 listeners' completing the survey nationally.

National Key Insights include:

  • Average Spend: Just over 40% are spending $101-250 per shop
  • Preferences: Woolworths and Coles are top tier players for over 70% of respondents
  • Shopping Frequency: Almost half the respondents shop 2 to 3 times a week
  • Shopping Daypart: Mornings are the most popular time to shop
  • Important Features: Top 3 - Pricing, Location and Parking
  • Specialty Items: Top 3 - In-house butcher, wine/alcohol and organic
  • Conveniences: Number 1 is self-serve check-out, followed by Banking and Online shopping

For more information, please contact Leo Hronsky at leo.hronsky@commercialradio.com.au or 02 9281 6577.

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