AudienScope Q4, 2014 Key findings:
  • Radio is the medium consumers most engaged with in summer, with 84% of people listening as much or more in summer.
  • Under 25s are the most engaged summer radio listeners, 29% say they listen to more radio in summer.
  • 64% of radio listeners listen to the radio stations at their holiday destination.

AudienScope Q3 2014 Key findings:
  • Radio generates an impressive level of social media interaction with 61% of listeners interacting with social media.
  • Under 25s are the most likely to engage with radio social media, with 1 in 3 interacting with a radio social media page in the last month.
  • Of those who engage with radio social media pages, 52% reported it had strengthened their relationship with the station in some way.

AudienScope Q2 2014 Key findings:
  • 9 in 10 listeners would miss their favourite radio show if it was taken off air permanently.
  • Each week, 1 in 2 listeners talk to others about what they heard on radio.
  • Compared to other media, radio listeners are twice as likely to have just one favourite radio station. 4 out of 5 listeners have been listening to the same radio station for more than two years.

AudienScope Q1, 2014 Key findings:
  • Radio is ranked first (ahead of TV, Digital, and Print Media) on keeping listeners company, relaxing them, making them feel good, and helping them to concentrate.
  • “Share of Ear” shows radio captures 66% of listening, compared to music streaming (e.g. Pandora, Spotify, and iTunes radio) on 8%, and music collections at 25%.
  • In a typical week, radio reaches 93% of younger people (under 25s).
  • 43% of under 25s are likely to interact with their favourite radio station (the highest of any age group)

For more information, please contact Leo Hronsky at leo.hronsky@commercialradio.com.au or 02 9281 6577.

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