Radio Insights

Radio Insights Report 1 - Summer Listening

Key findings:

  • Radio continues to be the most engaging medium with consumers during the summer months, with nearly 9 out of 10 listeners (86%) listening as much or more music on radio during summer
  • 28% of 10-24 year olds say they listen to more radio in summer compared to the rest of the year
  • 65% of 10-24 year olds engage with a radio stations social media page
  • 24% of radio audiences indicate they spend more time in summer listening to the radio in their car compared to the rest of the year

Radio Insights Report 2 - Trust and Authenticity

Key findings:

  • 42% of respondents consider radio trustworthy, compared to 24% for TV, 18% for online and 15% for newspapers/magazines
  • 53% of respondents consider radio a credible source of news, compared to 44% for TV, 27% for online and 24% for newspapers/magazines
  • 55% of respondents think radio connects them more to their community
  • 4 in 5 respondents living in regional areas agree that radio is the media they turn to for updates and in emergency situations

For more information, please contact Leo Hronsky at or 02 9281 6577.

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