Radio Insights

Radio Insights Report 1 - Summer Listening

Key findings:

  • Radio continues to be the most engaging medium with consumers during the summer months, with nearly 9 out of 10 listeners (86%) listening as much or more during summer
  • 28% of 10-24 year olds say they listen to more radio in summer compared to the rest of the year
  • 65% of 10-24 year olds engage with a radio stations social media page
  • 24% of radio audiences indicate they spend more time in summer listening to the radio in their car compared to the rest of the year

Radio Insights Report 2 - Trust and Authenticity

Key findings:

  • 42% of respondents consider radio trustworthy, compared to 24% for TV, 18% for online and 15% for newspapers/magazines
  • 53% of respondents consider radio a credible source of news, compared to 44% for TV, 27% for online and 24% for newspapers/magazines
  • 55% of respondents think radio connects them more to their community
  • 4 in 5 respondents living in regional areas agree that radio is the media they turn to for updates and in emergency situations

For more information, please contact Leo Hronsky at leo.hronsky@commercialradio.com.au or 02 9281 6577.

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